Soft Floors in Auctions, Zeithammer, Management Science, 2019 We continue exploring research on recent trends in online auctions this week. In a highly industry relevant paper, Robert Zeithammer studies the revenue properties of soft floor prices in auctions. The idea of soft floor prices gained popularity around the year 2013, when various ad exchanged introducedContinue reading “Soft Floors in Auctions”
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theory and measurement brief 